Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled, transactional, and consumer survey panel data.

 

 

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders

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 Automotive Propensity

 

MyPropensity.com’s propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com’s propensity's identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax—MyPropensity.com’s products and services are subject to applicable federal, state and local sales taxes.


 

Automotive Propensity Selects

 


Auto Own/Lease                                Count

543   Five or more vehicles in household........... 7,488,376

544   Four vehicles in household....................... 7,871,956

545   Three vehicles in household...................... 8,587,469

546   Two vehicles in household........................ 8,852,310

547   One vehicle in household.......................... 9,392,992

548   Five or more cars in household................. 1,142,632

549   Four cars in household............................. 5,363,139

550   Three cars in household............................ 7,753,034

551   Two cars in household.............................. 8,736,286

552   One car in household................................ 9,156,623

553   Own one or more cars............................... 8,679,506

554   Lease one or more cars............................. 8,513,053

555   Own a minicycle/moped/motorscooter....... 5,014,512

556   Own a motorcycle...................................... 8,235,324

557   Bought one or more cars new.................... 9,327,545

558   Bought one or more cars used.................. 8,145,641

559   Own/lease any entry-level compact car....... 6,145,818

560   Own/lease any premium-level compact car. 8,273,399

561   Own/lease any lower mid-size car............... 7,840,814

562   Own/lease any upper mid-size car.............. 8,987,072

563   Own/lease any entry-level sporty car........... 6,271,026

564   Own/lease any premium sporty car............ 5,032,816

565   Own/lease any mid-sporty car.................... 8,602,584

566   Own/lease any basic large car.................... 6,797,958

567   Own/lease any luxury car........................... 8,942,226

568   Most recent vehicle acquired was purchased new 9,455,255

569   Most recent vehicle acquired was leased.... 8,277,926

570   Most recent vehicle acquired finance term
was 4 or more years
................................... 8,894,562

571   Most recent vehicle acquired finance term
was 3 years but less than 4
......................... 7,919,609

572   Most recent vehicle acquired finance term
was 1 year but less than 3
.......................... 7,746,841

573   Most recent vehicle acquired was
financed via commercial bank or S&L
........ 8,436,033

574   Most recent vehicle acquired was
financed via credit union
........................... 8,655,452

575   Most recent vehicle acquired was financed
via auto manufacturer finance company
..... 8,915,434

576   Most recent vehicle acquired was financed
via cash/other nonspecified
....................... 9,085,228

577   Most recent vehicle purchased with
extended service contract
........................... 8,669,367

578   Most recent vehicle purchased with rust proofing 9,013,658

579   Most recent vehicle purchased with radar detector 7,673,069

580   Most recent vehicle purchased with sun
roof/moon roof/T-roof
............................... 8,560,335

581   Most recent vehicle purchased with
alarm/security system
................................ 8,995,523

582   Referred to auto magazines during last
vehicle purchase decision
.......................... 8,251,149

583   Referred to car dealer/brochure/video
during last vehicle purchase decision
........ 9,078,835

584   Referred to consumer buying guides
during last vehicle purchase decision
........ 9,051,801

585   Referred to friends' advice/word-of-mouth
during last vehicle purchase decision
........ 8,872,405

586   Referred to television during last vehicle
purchase decision
..................................... 5,334,935

587   Referred to newspapers during last
vehicle purchase decision
.......................... 6,440,317

588   Anticipate a new vehicle purchase within
the next year
.............................................. 8,413,264

589   Anticipate a new vehicle purchase within
the next 2 years
.......................................... 8,761,505

590   Anticipate next new vehicle purchase
will be a domestic make
............................. 9,055,352

591   Anticipate next new vehicle purchase
will be a Japanese/Asian make
................... 7,650,642

592   Anticipate next new vehicle purchase
will be a European make
............................ 5,370,260

593   Belongs to an auto club with emergency
road service/travel service
.......................... 9,419,299

594   Belongs to AAA auto club......................... 9,300,711

595   Belongs to AARP Motoring Plan auto club. 4,615,412

596   Belongs to Allstate auto club..................... 4,743,781

597   Belongs to Amoco auto club..................... 4,439,644

Domestic Auto

598   Own an Jeep / Eagle................................... 6,426,972

599   Own a Chevrolet / Geo............................... 7,998,515

600   Own a Saturn............................................. 6,187,907

601   Own a Buick.............................................. 7,943,725

602   Own a Chrysler.......................................... 5,905,932

603   Own a Dodge............................................. 7,504,609

604   Own a Ford................................................ 8,213,414

605   Own a Mercury........................................... 6,790,801

606   Own a Pontiac............................................ 7,998,412

607   Own/lease any domestic entry-level compact car 4,053,184

608   Own/lease any domestic premium-level
compact car
............................................... 7,609,977

609   Own/lease any domestic lower mid-size car 7,683,193

610   Own/lease any domestic upper mid-size car 9,060,210

611   Own/lease any domestic entry-level sporty car 4,779,109

612   Own/lease any domestic premium sporty car 3,636,818

613   Own/lease any domestic mid-sporty car..... 7,035,311

614   Own/lease any domestic basic large car..... 6,797,958

615   Own/lease any domestic luxury car............ 8,017,561

Foreign Auto

616   Own an Acura............................................ 4,722,667

617   Own an Audi.............................................. 1,014,563

618   Own a Honda............................................. 8,255,609

619   Own a Hyundai.......................................... 2,978,096

620   Own an Isuzu............................................. 2,990,054

621   Own a Kia..................................................... 908,205

622   Own a Mazda............................................. 6,112,161

623   Own a Mitsubishi....................................... 4,135,472

624   Own a Nissan............................................. 7,033,217

625   Own a Subaru............................................ 3,553,985

626   Own a Toyota............................................. 8,102,724

627   Own a Volkswagen..................................... 5,989,726

628   Own a Volvo.............................................. 5,959,339

629   Own/lease any foreign entry-level compact car 3,973,096

630   Own/lease any foreign premium-level compact car 7,967,643

631   Own/lease any foreign lower mid-size car... 4,963,576

632   Own/lease any foreign upper mid-size car.. 8,664,768

633   Own/lease any foreign entry-level sporty car 4,327,995

634   Own/lease any foreign premium sporty car 3,249,986

635   Own/lease any foreign mid-sporty car........ 6,609,430

636   Own/lease any foreign luxury car............... 8,178,802

Luxury Auto

637   Own a BMW............................................... 3,523,921

638   Own a Cadillac........................................... 5,747,504

639   Own an Infiniti........................................... 2,638,143

640   Own a Lexus.............................................. 3,130,799

641   Own a Lincoln........................................... 5,501,358

642   Own a Mercedes Benz................................ 3,099,639

643   Own a domestic luxury car......................... 7,450,172

644   Own a foreign luxury car............................ 7,600,584

Vans/Trucks/Sport Utility Vehicles

645   Own/lease compact pick up........................ 7,758,142

646   Own/lease full size pick up......................... 8,790,562

647   Own/lease mini van.................................... 7,572,214

648   Own/lease full size van............................... 3,920,444

649   Own/lease sport/utility............................... 8,937,018

650   Own/lease any domestic compact pick-up.. 7,893,484

651   Own/lease any domestic full size pick-up... 8,790,562

652   Own/lease any domestic full size SUV........ 7,032,134

653   Own/lease any domestic mini-SUV............. 8,580,902

654   Own/lease any domestic full size van......... 3,920,444

655   Own/lease any domestic minivan............... 7,664,824

656   Own/lease any foreign compact pick-up..... 5,300,057

657   Own/lease any foreign full size pick-up......... 814,034

658   Own/lease any foreign full size SUV.............. 998,173

659   Own/lease any foreign mini-SUV................ 7,117,884

Vehicle Rental

660   Own/lease any foreign minivan.................. 6,577,160

661   Rented a vehicle for business/personal
use in the last year
..................................... 8,899,839

662   Rented vehicle for personal use in the last year 8,683,306

663   Rented vehicle for business use in the last year 8,704,886

664   Rented vehicle for business/personal
use three or more times in last year
........... 8,044,029

665   Rented vehicle for personal use three
or more times in the last year
.................... 6,597,121

666   Rented vehicle for business use three
or more times in the last year
.................... 7,446,123

667   Rented from Alamo most often in the last year 6,565,053

668   Rented from Avis most often in the last year 7,574,880

669   Rented from Budget most often in the last year 6,967,376

670   Rented from Dollar most often in the last year 6,383,658

671   Rented from Enterprise most often in the last year 7,483,636

672   Rented from Hertz most often in the last year 8,581,258

673   Rented from National most often in the last year 7,560,681

674   Rented from Sears most often in the last year 2,183,532

675   Rented from Thrifty most often in the last year 4,498,052

676   Belong to priority/private car rental club.... 7,514,869

677   Last vehicle rented for personal use was
in home city
.............................................. 7,085,902

678   Last vehicle rented for personal use was
not in home city
........................................ 8,521,517

679   Last vehicle rented for business use was
in home city
.............................................. 3,536,235

680   Last vehicle rented for business use was
not in home city
........................................ 8,750,000

681   Last vehicle rented for personal use was
at airport
................................................... 8,316,867

682   Last vehicle rented for personal use was
adjacent to/off airport
................................ 4,672,389

683   Last vehicle rented for personal use was
not in airport area
...................................... 7,250,668

684   Last vehicle rented for business use was
at airport
................................................... 7,645,785

685   Last vehicle rented for business use was
adjacent to/off airport
................................ 2,288,892

686   Last vehicle rented for business use was
not in airport area
...................................... 2,326,638

714   Used recreational vehicle for/during travel
outside the continental US in last 3 years
... 4,010,296

715   Used rented car for/during travel outside
the continental US in last 3 years
............... 8,331,560

716   Used car (not rented) for/during travel
outside the continental US in last 3 years
... 7,790,550