Total Count
Varies upon Propensity Select Base Price
Propensity Base Price (1x Use) $55/M Source
Multi-sourced
from compiled, transactional, and consumer survey panel data. Minimum Order $750. Extra charge for unlimited usage, copies, tapes
and freight, call for prices. Updated Monthly For counts and orders |
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MyPropensity.com’s
propensity lists provide marketers with the ability to select lists of
consumer households that are more likely to engage in the selected behaviors
than standard compiled lists. Using demographic and psychographic data in
powerful consumer models, MyPropensity.com’s propensity's identify superior
candidates for your message without the high costs of response lists or the
limited counts available from self-reported survey data. |
The counts listed
on these pages represent the top 10% of |
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Demographic
Selects
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All select charges apply in addition to the base price. Price |
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Estimated age ...................................................... $5.00/M Estimated HH income............................................ $5.00/M Gender.................................................................. $2.50/M Home owners....................................................... $15.00/M Household status (wife, elderly parent, young adult) $2.50/M Length of residence............................................... $3.50/M Married.................................................................. $2.50/M Presence of children............................................ $10.00/M Ethnicity.............................................................. $10.00/M Occupation.......................................................... $10.00/M Telephone numbers............................................. $10.00/M Geographic (state, ZIP, SCF, county, Direct mail responders......................................... $10.00/M Head of household...................................................... N/C Additional demographic selects are available Call for pricing |
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is due in full on all orders cancelled outside of this time frame. Sales tax—MyPropensity.com’s products and services are subject to applicable
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Automotive
Propensity Selects
543 Five or more vehicles in household........... 7,488,376
544 Four vehicles in household....................... 7,871,956
545 Three vehicles in household...................... 8,587,469
546 Two vehicles in household........................ 8,852,310
547 One vehicle in household.......................... 9,392,992
548 Five or more cars in household................. 1,142,632
549 Four cars in household............................. 5,363,139
550 Three cars in household............................ 7,753,034
551 Two cars in household.............................. 8,736,286
552 One car in household................................ 9,156,623
553 Own one or more cars............................... 8,679,506
554 Lease one or more cars............................. 8,513,053
555 Own a minicycle/moped/motorscooter....... 5,014,512
556 Own a motorcycle...................................... 8,235,324
557 Bought one or more cars new.................... 9,327,545
558 Bought one or more cars used.................. 8,145,641
559 Own/lease any entry-level compact car....... 6,145,818
560 Own/lease any
premium-level compact car. 8,273,399
561 Own/lease any lower mid-size car............... 7,840,814
562 Own/lease any upper mid-size car.............. 8,987,072
563 Own/lease any entry-level sporty car........... 6,271,026
564 Own/lease any premium sporty car............ 5,032,816
565 Own/lease any mid-sporty car.................... 8,602,584
566 Own/lease any basic large car.................... 6,797,958
567 Own/lease any luxury car........................... 8,942,226
568 Most recent
vehicle acquired was purchased new 9,455,255
569 Most recent vehicle acquired was leased.... 8,277,926
570 Most recent
vehicle acquired finance term
was 4 or more years................................... 8,894,562
571 Most recent
vehicle acquired finance term
was 3 years but less than 4......................... 7,919,609
572 Most recent
vehicle acquired finance term
was 1 year but less than 3.......................... 7,746,841
573 Most recent
vehicle acquired was
financed via commercial bank or S&L........ 8,436,033
574 Most recent
vehicle acquired was
financed via credit union........................... 8,655,452
575 Most recent
vehicle acquired was financed
via auto manufacturer finance company..... 8,915,434
576 Most recent
vehicle acquired was financed
via cash/other nonspecified....................... 9,085,228
577 Most recent
vehicle purchased with
extended service contract........................... 8,669,367
578 Most recent vehicle purchased with rust proofing 9,013,658
579 Most recent
vehicle purchased with radar detector 7,673,069
580 Most recent
vehicle purchased with sun
roof/moon roof/T-roof............................... 8,560,335
581 Most recent
vehicle purchased with
alarm/security system................................ 8,995,523
582 Referred to
auto magazines during last
vehicle purchase decision.......................... 8,251,149
583 Referred to
car dealer/brochure/video
during last vehicle purchase decision........ 9,078,835
584 Referred to
consumer buying guides
during last vehicle purchase decision........ 9,051,801
585 Referred to
friends' advice/word-of-mouth
during last vehicle purchase decision........ 8,872,405
586 Referred to
television during last vehicle
purchase decision..................................... 5,334,935
587 Referred to
newspapers during last
vehicle purchase decision.......................... 6,440,317
588 Anticipate a
new vehicle purchase within
the next year.............................................. 8,413,264
589 Anticipate a
new vehicle purchase within
the next 2 years.......................................... 8,761,505
590 Anticipate
next new vehicle purchase
will be a domestic make............................. 9,055,352
591 Anticipate
next new vehicle purchase
will be a Japanese/Asian make................... 7,650,642
592 Anticipate
next new vehicle purchase
will be a European make............................ 5,370,260
593 Belongs to an
auto club with emergency
road service/travel service.......................... 9,419,299
594 Belongs to AAA auto club......................... 9,300,711
595 Belongs to
AARP Motoring Plan auto club. 4,615,412
596 Belongs to Allstate auto club..................... 4,743,781
597 Belongs to Amoco auto club..................... 4,439,644
598 Own an Jeep / Eagle................................... 6,426,972
599 Own a Chevrolet / Geo............................... 7,998,515
600 Own a Saturn............................................. 6,187,907
601 Own a Buick.............................................. 7,943,725
602 Own a Chrysler.......................................... 5,905,932
603 Own a Dodge............................................. 7,504,609
604 Own a Ford................................................ 8,213,414
605 Own a Mercury........................................... 6,790,801
606 Own a
607 Own/lease any
domestic entry-level compact car 4,053,184
608 Own/lease any
domestic premium-level
compact car............................................... 7,609,977
609 Own/lease any
domestic lower mid-size car 7,683,193
610 Own/lease any
domestic upper mid-size car 9,060,210
611 Own/lease any
domestic entry-level sporty car 4,779,109
612 Own/lease any
domestic premium sporty car 3,636,818
613 Own/lease any domestic mid-sporty car..... 7,035,311
614 Own/lease any domestic basic large car..... 6,797,958
615 Own/lease any domestic luxury car............ 8,017,561
616 Own an Acura............................................ 4,722,667
617 Own an Audi.............................................. 1,014,563
618 Own a Honda............................................. 8,255,609
619 Own a Hyundai.......................................... 2,978,096
620 Own an Isuzu............................................. 2,990,054
621 Own a Kia..................................................... 908,205
622 Own a Mazda............................................. 6,112,161
623 Own a Mitsubishi....................................... 4,135,472
624 Own a Nissan............................................. 7,033,217
625 Own a Subaru............................................ 3,553,985
626 Own a
627 Own a Volkswagen..................................... 5,989,726
628 Own a Volvo.............................................. 5,959,339
629 Own/lease any
foreign entry-level compact car 3,973,096
630 Own/lease any
foreign premium-level compact car 7,967,643
631 Own/lease any foreign lower mid-size car... 4,963,576
632 Own/lease any
foreign upper mid-size car.. 8,664,768
633 Own/lease any
foreign entry-level sporty car 4,327,995
634 Own/lease any
foreign premium sporty car 3,249,986
635 Own/lease any foreign mid-sporty car........ 6,609,430
636 Own/lease any foreign luxury car............... 8,178,802
637 Own a BMW............................................... 3,523,921
638 Own a Cadillac........................................... 5,747,504
639 Own an Infiniti........................................... 2,638,143
640 Own a Lexus.............................................. 3,130,799
641 Own a
642 Own a Mercedes Benz................................ 3,099,639
643 Own a domestic luxury car......................... 7,450,172
644 Own a foreign luxury car............................ 7,600,584
645 Own/lease compact pick up........................ 7,758,142
646 Own/lease full size pick up......................... 8,790,562
647 Own/lease mini van.................................... 7,572,214
648 Own/lease full size van............................... 3,920,444
649 Own/lease sport/utility............................... 8,937,018
650 Own/lease any
domestic compact pick-up.. 7,893,484
651 Own/lease any domestic full size pick-up... 8,790,562
652 Own/lease any domestic full size SUV........ 7,032,134
653 Own/lease any domestic mini-SUV............. 8,580,902
654 Own/lease any domestic full size van......... 3,920,444
655 Own/lease any domestic minivan............... 7,664,824
656 Own/lease any foreign compact pick-up..... 5,300,057
657 Own/lease any foreign full size pick-up......... 814,034
658 Own/lease any foreign full size SUV.............. 998,173
659 Own/lease any foreign mini-SUV................ 7,117,884
660 Own/lease any foreign minivan.................. 6,577,160
661 Rented a
vehicle for business/personal
use in the last year..................................... 8,899,839
662 Rented vehicle
for personal use in the last year 8,683,306
663 Rented vehicle
for business use in the last year 8,704,886
664 Rented vehicle
for business/personal
use three or more times in last year........... 8,044,029
665 Rented vehicle
for personal use three
or more times in the last year.................... 6,597,121
666 Rented vehicle
for business use three
or more times in the last year.................... 7,446,123
667 Rented from
668 Rented from
Avis most often in the last year 7,574,880
669 Rented from Budget
most often in the last year 6,967,376
670 Rented from
Dollar most often in the last year 6,383,658
671 Rented from
672 Rented from
Hertz most often in the last year 8,581,258
673 Rented from
National most often in the last year 7,560,681
674 Rented from
Sears most often in the last year 2,183,532
675 Rented from
Thrifty most often in the last year 4,498,052
676 Belong to priority/private car rental club.... 7,514,869
677 Last vehicle
rented for personal use was
in home city.............................................. 7,085,902
678 Last vehicle
rented for personal use was
not in home city........................................ 8,521,517
679 Last vehicle
rented for business use was
in home city.............................................. 3,536,235
680 Last vehicle
rented for business use was
not in home city........................................ 8,750,000
681 Last vehicle
rented for personal use was
at airport................................................... 8,316,867
682 Last vehicle
rented for personal use was
adjacent to/off airport................................ 4,672,389
683 Last vehicle
rented for personal use was
not in airport area...................................... 7,250,668
684 Last vehicle
rented for business use was
at airport................................................... 7,645,785
685 Last vehicle
rented for business use was
adjacent to/off airport................................ 2,288,892
686 Last vehicle
rented for business use was
not in airport area...................................... 2,326,638
714 Used
recreational vehicle for/during travel
outside the continental US in last 3 years... 4,010,296
715 Used rented
car for/during travel outside
the continental US in last 3 years............... 8,331,560
716 Used car (not
rented) for/during travel
outside the continental US in last 3 years... 7,790,550