Total Count
Varies upon Propensity Select Base Price
Propensity Base Price (1x Use) $55/M Source
Multi-sourced
from compiled, transactional, and consumer survey panel data. Minimum Order $750. Extra charge for unlimited usage, copies, tapes
and freight, call for prices. Updated Monthly For counts and orders: |
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MyPropensty.com’s propensity
lists provide marketers with the ability to select lists of consumer
households that are more likely to engage in the selected behaviors than
standard compiled lists. Using demographic and psychographic data in powerful
consumer models, MyPropensty.com’s propensity’s identify superior candidates
for your message without the high costs of response lists or the limited
counts available from self-reported survey data. |
The counts listed
on these pages represent the top 10% of |
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Demographic
Selects
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All select charges apply in addition to the base price. Price |
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Estimated age ...................................................... $5.00/M Estimated HH income............................................ $5.00/M Gender.................................................................. $2.50/M Home owners....................................................... $15.00/M Household status (wife, elderly parent, young adult) $2.50/M Length of residence............................................... $3.50/M Married.................................................................. $2.50/M Presence of children............................................ $10.00/M Ethnicity.............................................................. $10.00/M Occupation.......................................................... $10.00/M Telephone numbers............................................. $10.00/M Geographic (state, ZIP, SCF, county, Direct mail responders......................................... $10.00/M Head of household...................................................... N/C Additional demographic selects are available Call for pricing |
Rental policy-- All names ordered are for one-time use; for
subsequent usage/unlimited usage, call for pricing. Tape for prior order
suppression is $25 flat. Cancellation policy-- All orders cancelled 10 days prior to the
original mail date will be assessed in $10/M net cancellation charge. Payment
is due in full on all orders cancelled outside of this time frame. Sales tax-- MyPropensty.com’s products and services are subject to applicable federal, state and
local sales taxes. |
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Banking Propensity
Selects
410 Does not have any credit cards...................... 8,100,440
411 Have any credit card...................................... 9,446,340
412 Have a gas card............................................. 9,094,952
413 Have a clothing/specialty store card............... 7,939,728
414 Have an air travel credit card.......................... 5,186,242
415 Have any
personal affinity group credit card.. 7,427,199
416 Have any
credit card affiliated with airlines/hotels 7,945,577
417 Have any
credit card affiliated with automobile corp 7,130,096
418 Have a secured
or unsecured line of credit with a
credit/charge card company........................... 8,130,478
419 Have a
MasterCard credit card
(other than business/corporate)..................... 9,456,912
420 Have a
MasterCard business/corporate card... 4,728,767
421 Have a Visa
credit card (other than
business/corporate)....................................... 9,430,683
422 Have a Visa business/corporate card.............. 4,195,067
423 Have other
bank credit card (not MasterCard or Visa) 7,557,806
424 Have an
American Express card (other than Optima or business/corporate) 8,531,458
425 Have an American Express Optima card......... 6,094,157
426 Have an
American Express business/corporate card 6,073,761
427 Have a Diners Club International card............ 3,359,631
428 Have a Discover card..................................... 8,986,098
429 Have a JC Penny card.................................... 8,931,381
430 Have a Montgomery Ward card...................... 8,038,895
431 Have a Sears card.......................................... 9,343,334
432 Used any
gold/preferred credit card in the last 30 days 9,424,016
433 Used a gas card in the last 30 days................. 8,832,844
434 Used an air
travel credit card in the last 30 days 3,446,516
435 Used travel
& entertainment card in the last 30 days 5,116,578
436 Used any
department store credit card
in the last 30 days.......................................... 8,963,184
437 Used a
clothing/specialty store card in
the last 30 days.............................................. 5,576,992
438 Used a
MasterCard credit card (other than
business/corporate) in the last 30 days........... 9,269,878
439 Used a
MasterCard business/corporate
card in the last 30 days.................................. 2,400,250
440 Used a Visa
credit card (other than business/corporate)
in the last 30 days......................................... 9,210,521
441 Used a Visa
business/corporate card in
the last 30 days.............................................. 2,814,222
442 Used other
bank credit card (not MasterCard
or Visa) in the last 30 days............................. 5,569,619
443 Used American
Express card (other than Optima or
business /corporate) in last 30 days............... 7,754,812
444 Used American
Express Optima card in last 30 days 4,893,466
445 Used American
Express business/corporate card
in last 30 days............................................... 5,062,101
446 Used Diners
Club International card in last 30 days 2,734,892
447 Used a Discover card in the last 30 days......... 8,331,958
448 Used a JC Penny
card in the last 30 days........ 7,359,789
449 Used a
Montgomery Ward card in the last 30 days 3,935,133
450 Used a Sears card in the last 30 days.............. 7,651,653
451 Used any
single credit card 20 or more times in
last 30 days.................................................... 7,967,378
452 Usually pay all of MasterCard bill................... 8,891,616
453 Usually pay part of MasterCard bill................ 7,836,462
454 Usually pay
the minimum payment on MasterCard bill 5,919,270
455 Usually pay all of Visa bill.............................. 9,307,319
456 Usually pay part of Visa bill........................... 8,713,832
457 Usually pay
the minimum payment on Visa bill 6,954,133
458 Usually pay all of Discover bill....................... 8,530,069
459 Usually pay part of Discover bill.................... 6,504,943
460 Usually pay
the minimum payment on Discover bill 2,802,249
461 Have a check guarantee card.......................... 6,964,279
462 Have debit card/electronic funds transfer....... 8,259,040
463 Have home banking by computer................... 6,885,994
464 Pay bills by phone......................................... 4,459,759
465 Have overdraft protection............................... 8,726,074
466 Have an ATM card.......................................... 9,197,591
467 Used ATM Card
four or more times in
last 30 days.................................................... 8,871,590
468 Have non-interest checking account............... 9,177,804
469 Have a new car
auto loan from bank/savings & loan 7,716,861
470 Have a new car
auto loan at a credit union..... 8,364,857
471 Have a new car
auto loan at finance company. 6,582,098
472 Have a new car auto loan at auto dealer.......... 8,138,491
473 Have a personal loan for education................ 8,115,288
474 Have a
personal loan (not for education)
at commercial bank....................................... 7,659,480
475 Have a
personal loan (not for education)
at savings & loan........................................... 2,409,680
476 Have a
personal loan (not for education)
at credit union............................................... 6,095,393
477 Have a
personal loan (not for education)
at finance company........................................ 4,938,553
478 Have a home improvement loan..................... 7,782,223
479 Have home
mortgage (1st) at commercial
bank/savings & loan...................................... 8,750,483
480 Have home
mortgage (1st) at mortgage company 9,102,553
481 Have home
mortgage (1st) at finance company 3,377,661
482 Have home equity loan.................................. 9,016,025
483 Have a secured
line of credit at commercial bank 7,430,552
484 Have an
unsecured line of credit at commercial bank 5,365,436
485 Have home
mortgage at variable interest rate. 6,245,186