Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled,  transactional, and consumer survey panel data.

 

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders:

Click Here

 Banking Propensity

 

MyPropensty.com’s propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensty.com’s propensity’s identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensty.com propensity model. Your MyPropensty.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax-- MyPropensty.com’s products and services are subject to applicable federal, state and local sales taxes.


 

Banking Propensity Selects

 


Credit Card User                                    Count

410   Does not have any credit cards...................... 8,100,440

411   Have any credit card...................................... 9,446,340

412   Have a gas card............................................. 9,094,952

413   Have a clothing/specialty store card............... 7,939,728

414   Have an air travel credit card.......................... 5,186,242

415   Have any personal affinity group credit card.. 7,427,199

416   Have any credit card affiliated with airlines/hotels 7,945,577

417   Have any credit card affiliated with automobile corp 7,130,096

418   Have a secured or unsecured line of credit with a
credit/charge card company
........................... 8,130,478

419   Have a MasterCard credit card
(other than business/corporate)
..................... 9,456,912

420   Have a MasterCard business/corporate card... 4,728,767

421   Have a Visa credit card (other than
business/corporate)
....................................... 9,430,683

422   Have a Visa business/corporate card.............. 4,195,067

423   Have other bank credit card (not MasterCard or Visa) 7,557,806

424   Have an American Express card (other than Optima or business/corporate)      8,531,458

425   Have an American Express Optima card......... 6,094,157

426   Have an American Express business/corporate card 6,073,761

427   Have a Diners Club International card............ 3,359,631

428   Have a Discover card..................................... 8,986,098

429   Have a JC Penny card.................................... 8,931,381

430   Have a Montgomery Ward card...................... 8,038,895

431   Have a Sears card.......................................... 9,343,334

432   Used any gold/preferred credit card in the last 30 days 9,424,016

433   Used a gas card in the last 30 days................. 8,832,844

434   Used an air travel credit card in the last 30 days 3,446,516

435   Used travel & entertainment card in the last 30 days 5,116,578

436   Used any department store credit card
in the last 30 days
.......................................... 8,963,184

437   Used a clothing/specialty store card in
the last 30 days
.............................................. 5,576,992

438   Used a MasterCard credit card (other than
business/corporate) in the last 30 days
........... 9,269,878

439   Used a MasterCard business/corporate
card in the last 30 days
.................................. 2,400,250

440   Used a Visa credit card (other than business/corporate)
 in the last 30 days
......................................... 9,210,521

441   Used a Visa business/corporate card in
the last 30 days
.............................................. 2,814,222

442   Used other bank credit card (not MasterCard
or Visa) in the last 30 days
............................. 5,569,619

443   Used American Express card (other than Optima or
business /corporate) in last 30 days
............... 7,754,812

444   Used American Express Optima card in last 30 days 4,893,466

445   Used American Express business/corporate card
 in last 30 days
............................................... 5,062,101

446   Used Diners Club International card in last 30 days 2,734,892

447   Used a Discover card in the last 30 days......... 8,331,958

448   Used a JC Penny card in the last 30 days........ 7,359,789

449   Used a Montgomery Ward card in the last 30 days 3,935,133

450   Used a Sears card in the last 30 days.............. 7,651,653

451   Used any single credit card 20 or more times in
last 30 days
.................................................... 7,967,378

452   Usually pay all of MasterCard bill................... 8,891,616

453   Usually pay part of MasterCard bill................ 7,836,462

454   Usually pay the minimum payment on MasterCard bill 5,919,270

455   Usually pay all of Visa bill.............................. 9,307,319

456   Usually pay part of Visa bill........................... 8,713,832

457   Usually pay the minimum payment on Visa bill 6,954,133

458   Usually pay all of Discover bill....................... 8,530,069

459   Usually pay part of Discover bill.................... 6,504,943

460   Usually pay the minimum payment on Discover bill 2,802,249

 

Convenience Banking

461   Have a check guarantee card.......................... 6,964,279

462   Have debit card/electronic funds transfer....... 8,259,040

463   Have home banking by computer................... 6,885,994

464   Pay bills by phone......................................... 4,459,759

465   Have overdraft protection............................... 8,726,074

466   Have an ATM card.......................................... 9,197,591

467   Used ATM Card four or more times in
last 30 days
.................................................... 8,871,590

468   Have non-interest checking account............... 9,177,804

 


Consumer Debt                                      Count

469   Have a new car auto loan from bank/savings & loan 7,716,861

470   Have a new car auto loan at a credit union..... 8,364,857

471   Have a new car auto loan at finance company. 6,582,098

472   Have a new car auto loan at auto dealer.......... 8,138,491

473   Have a personal loan for education................ 8,115,288

474   Have a personal loan (not for education)
at commercial bank
....................................... 7,659,480

475   Have a personal loan (not for education)
at savings & loan
........................................... 2,409,680

476   Have a personal loan (not for education)
at credit union
............................................... 6,095,393

477   Have a personal loan (not for education)
at finance company
........................................ 4,938,553

478   Have a home improvement loan..................... 7,782,223

479   Have home mortgage (1st) at commercial
bank/savings & loan
...................................... 8,750,483

480   Have home mortgage (1st) at mortgage company 9,102,553

481   Have home mortgage (1st) at finance company 3,377,661

482   Have home equity loan.................................. 9,016,025

483   Have a secured line of credit at commercial bank 7,430,552

484   Have an unsecured line of credit at commercial bank 5,365,436

485   Have home mortgage at variable interest rate. 6,245,186