Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled, transactional, and consumer survey panel data.

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders

Click Here

Donor Propensity

 

MyPropensity.com’s propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com’s propensity identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax-- MyPropensity.com’s products and services are subject to applicable federal, state and local sales taxes.


 

Donor Propensity Selects

 


Donor                                                                      Count

1734 Made a charitable gift or contribution in the last year 9,369,766

1735 Made a charitable gift or contribution in the last year
to arts/culture and humanities organization
... 8,971,794

1736 Made a charitable gift or contribution in the last year
to education organization
.............................. 8,811,018

1737 Made a charitable gift or contribution in the last year
to environmental organization
....................... 8,993,300

1738 Made a charitable gift or contribution in the last year
to health organization
.................................... 9,157,276

1739 Made a charitable gift or contribution in the last year
to public radio
............................................... 8,022,802

1740 Made a charitable gift or contribution in the last year
to public television
........................................ 8,908,304

1741 Made a charitable gift or contribution in the last year
to private foundations
.................................... 8,702,689

1742 Made a charitable gift or contribution in the last year
to religious organization
............................... 8,675,325

1743 Made a charitable gift or contribution in the last year
to social services/welfare
............................... 8,838,246

1744 Made a charitable gift or contribution in the last year
to some other organization
............................ 8,992,772

1745 Made a charitable gift or contribution of $200 or more
in the last year
............................................... 9,097,058

1746 Made a charitable gift or contribution of $50-199 in
the last year
................................................... 9,079,625

1747 Made a charitable gift or contribution of $25-49 in
the last year
................................................... 9,085,316

1748 Made a charitable gift or contribution of under $25
in the last year
............................................... 8,557,309