Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled, transactional, and consumer survey panel data.

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders

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Gambling Propensity

 

MyPropensity.com’s propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com’s propensity identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax—MyPropensity.com products and services are subject to applicable federal, state and local sales taxes.


 

Gambling Propensity Selects

 


935       Visited a gambling casino in the last year.. 6,728,930

936       Visited a gambling casino more than 10 times in

            the last year............................................... 6,004,879

937       Visited a gambling casino 6-10 times in the

            last year..................................................... 4,777,637

938       Visited a gambling casino 3-5 times in the

            last year..................................................... 2,142,787

939       Visited a gambling casino 1-2 times in the

            last year..................................................... 4,925,821

940       Visited a gambling casino in Atlantic City in the

            last year..................................................... 5,712,552

941       Visited a gambling casino on an Indian Reservation

            in the last year........................................... 5,649,558

942       Visited a gambling casino in Las Vegas in the

            last year..................................................... 5,743,806

943       Visited a gambling casino in Laughlin in the

            last year..................................................... 6,250,028

944       Visited a gambling casino in Reno/Lake Tahoe in

            the last year............................................... 3,903,702

945       Visited a gambling casino in the Caribbean Islands

            in the last year........................................... 4,023,656

946       Visited a gambling casino in Europe in the

            last year..................................................... 2,622,566

947       Visited a gambling casino on a cruise ship in the

            last year....................................................... 672,274

948       Visited a gambling casino on a riverboat in the

            last year..................................................... 4,800,908

949       Visited a gambling casino elsewhere in the

            last year..................................................... 5,083,347

950       Bought state lottery tickets in the last year. 5,536,482

951       Bought state lottery tickets more than 4 times a

            month in the last year................................ 5,684,347

952       Bought state lottery tickets 2-4 times a month in

            the last year............................................... 4,593,652

953           Bought state lottery tickets once a month or less

            in the last year .......................................... 6,126,748