Total Count Varies upon Propensity Select Base Price Propensity Base Price (1x Use) $55/M Source Multi-sourced from compiled, transactional, and consumer survey panel data. Minimum Order $750. Extra charge for unlimited usage, copies, tapes and freight, call for prices. Updated Monthly For counts and orders	Home Improvement Propensity
	MyPropensity.com's propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com's propensity identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.	The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)
	Demographic Selects
	All select charges apply in addition to the base price. Price
	Estimated age  ...................................................... $5.00/M Estimated HH income............................................ $5.00/M Gender.................................................................. $2.50/M Home owners....................................................... $15.00/M Household status (wife, elderly parent, young adult) $2.50/M Length of residence............................................... $3.50/M Married.................................................................. $2.50/M Presence of children............................................ $10.00/M Ethnicity.............................................................. $10.00/M Occupation.......................................................... $10.00/M Telephone numbers............................................. $10.00/M Geographic (state, ZIP, SCF, county, MSA, DMA, census tract/BG).................................. $2.50/M Direct mail responders......................................... $10.00/M Head of household...................................................... N/C Additional demographic selects are available Call for pricing		Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat. Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame. Sales tax-- MyPropensity.com's products and services are subject to applicable federal, state and local sales taxes.

Home Improvement Propensity Selects

Home Improvements Count

1058 Remodeling/home improvements done by household
member in the last year................................. 8,262,602

1059 Hired professional contractor for remodeling/home
improvements in the last year....................... 8,864,014

1060 Spent $5,000 or more on home improvements in
the last year.................................................. 4,300,485

1061 Spent under $5,000 on home improvements in
the last year................................................... 8,677,909

1062 Purchased carpet/rug for $1000 or more
in the last year............................................... 7,651,728

1063 Spent $500 or more on roofing last year......... 7,270,340

1064 Purchased insulation in the last year.............. 6,016,629

1065 Purchased kitchen improvements in the last year 7,584,761

1066 Purchased indoor lighting fixtures in the last year 8,067,327

1067 Purchased outdoor lighting fixtures in the last year 8,279,906

1068 Bought wall paper/wall coverings in the last year 8,129,564

1069 Bought carpeting in the last year................... 7,881,687

1070 Bought thermal windows in the last year........ 6,426,344

1071 Bought weather-stripping in the last year....... 5,916,794

1072 Bought outdoor/exterior siding in the last year 5,670,736

1073 Bought central air conditioning in last 12 months 7,849,300

1074 Bought a central humidifying system in
the last 12 months......................................... 2,517,138

1075 Hung wall paper/wall coverings by self/other household
member in the last year................................. 8,027,304

1076 Hung wall paper/wall coverings by outside service
contractor or other in the last year................. 4,645,645

1077 Carpet installed by self/other household member in
the last year................................................... 5,964,784

1078 Carpet installed by outside service contractor or other
in the last year............................................... 7,596,560

1079 Kitchen faucets installed by self/other household
member in the last year................................. 5,498,273

1080 Kitchen faucets installed by outside service contractor
or other in the last year.................................. 5,163,111

1081 Interior painting or interior/exterior staining done by
self/other household member in the last year. 8,552,803

1082 Interior painting or interior/exterior staining done by
professional painter/other in the last year...... 7,631,125

1083 Exterior painting done by self/other household member
in the last year............................................... 8,064,741

1084 Exterior painting done by professional painter/other in
the last year................................................... 8,095,432

1085 Plan to remodel basement/attic/garage next year 7,354,495

1086 Plan to remodel bathroom next year.............. 7,517,440

1087 Plan to remodel family room/den next year.... 6,336,963

1088 Plan to remodel kitchen next year.................. 7,500,874

1089 Plan to add a bathroom next year................... 4,658,765

1090 Plan to add a room or garage in next 12 months 5,864,902

1091 Plan other remodeling next year.................... 8,047,999