Total Count
Varies upon Propensity Select Base Price
Propensity Base Price (1x Use) $55/M Source
Multi-sourced
from compiled, transactional, and consumer survey panel data. Minimum Order $750. Extra charge for unlimited usage, copies, tapes
and freight, call for prices. Updated Monthly For counts and orders |
Computer Propensity |
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MyPropensity.com's propensity
lists provide marketers with the ability to select lists of consumer
households that are more likely to engage in the selected behaviors than
standard compiled lists. Using demographic and psychographic data in powerful
consumer models, MyPropensity.com's propensity identify superior candidates
for your message without the high costs of response lists or the limited
counts available from self-reported survey data. |
The counts listed
on these pages represent the top 10% of |
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Demographic
Selects
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All select charges apply in addition to the base price. Price |
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Estimated age ..................................................... $5.00/M Estimated HH income............................................ $5.00/M Gender.................................................................. $2.50/M Home owners...................................................... $15.00/M Household status (wife, elderly parent, young adult)............................................................................. $2.50/M Length of residence.............................................. $3.50/M Married................................................................. $2.50/M Presence of children............................................ $10.00/M Ethnicity.............................................................. $10.00/M Occupation.......................................................... $10.00/M Telephone numbers............................................ $10.00/M Geographic (state, ZIP, SCF, county, Direct mail responders........................................ $10.00/M Head of household..................................................... N/C Additional demographic selects are available Call for pricing |
Rental policy-- All names ordered are for one-time use; for
subsequent usage/unlimited usage, call for pricing. Tape for prior order
suppression is $25 flat. Cancellation policy-- All orders cancelled 10 days prior to the
original mail date will be assessed in $10/M net cancellation charge. Payment
is due in full on all orders cancelled outside of this time frame. Sales tax-- MyPropensity.com's products and services are subject to applicable
federal, state and local sales taxes. |
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Computer Propensity
Selects
1149 Own a personal computer at home................. 8,583,273
1150 Own an Acer PC............................................. 5,205,589
1151 Own an Apple Mac/PowerMac PC................... 8,111,282
1152 Own an other Apple PC.................................. 2,825,298
1153 Own an AST PC............................................. 4,226,344
1154 Own a Compaq PC......................................... 8,171,969
1155 Own a Dell PC................................................ 8,128,977
1156 Own a Gateway PC......................................... 7,720,112
1157 Own a Hewlett Packard PC.............................. 7,589,784
1158 Own an IBM PS/1 PC...................................... 4,269,286
1159 Own an IBM PS/2 PC...................................... 3,269,494
1160 Own an other IBM PC..................................... 6,021,085
1161 Own a Micron PC........................................... 3,396,624
1162 Own an NCR/AT&T PC...................................... 482,091
1163 Own an NEC PC............................................. 4,120,781
1164 Own a Packard Bell PC................................... 7,164,545
1165 Own a Tandy/Radio Shack PC........................ 2,022,174
1166 Own a
1167 Own a Zenith PC............................................ 1,603,411
1168 Own an other IBM compatible PC................... 7,286,699
1169 Own an other PC............................................ 8,211,448
1170 Purchased a
personal computer in the last year 7,853,098
1171 Purchased home
PC direct from manufacturer 8,209,471
1172 Purchased home
PC via mail or phone order. 6,494,052
1173 Purchased home PC via online order............. 4,235,061
1174 Last home PC
purchased was $3000 or more.. 7,605,026
1175 Last home PC
purchased was $2000 or more.. 8,820,258
1176 Last home PC
purchased was less than $2000 8,490,903
1177 Own an
electronic personal notebook organizer 7,608,752
1178 Own a fax machine at home........................... 8,914,701
1179 Own a copying machine at home................... 8,564,782
1180 Use a personal
computer at home for accounting 8,825,300
1181 Use a personal
computer at home for computer games... 8,358,318
1182 Use a personal
computer at home for education 8,452,088
1183 Use a personal
computer at home for home banking 8,736,004
1184 Use a personal
computer at home for personal
financial management.................................... 8,563,350
1185 Use a personal
computer at home for personal networking/electronic mail 8,708,532
1186 Use a personal
computer at home for taxes.... 8,909,299
1187 Use a personal
computer at home for desktop
publishing..................................................... 8,198,734
1188 Use a personal
computer at home for database mgmt. 8,616,080
1189 Use a personal
computer at home for
graphics/presentation.................................... 8,454,358
1190 Use a personal
computer at home for home shopping 8,778,046
1191 Use a personal
computer at home for programming 6,581,242
1192 Use a personal
computer at home for news retrieval 8,732,327
1193 Use a personal
computer at home for telecommuting 8,315,090
1194 Use a personal
computer at home for travel planning 8,572,296
1195 Use a personal
computer at home for word processing... 8,851,562
1196 Use personal
computer at home 10 or more hours
per week........................................................ 6,962,327
1197 Purchased 4 or
more software programs in last
12 months..................................................... 8,203,778
1198 Purchased $300
or more in software programs in last
12 months..................................................... 8,087,865
1199 Purchased
software by mail or phone in last 12 months 6,941,292
1200 Purchased
software online in last 12 months.. 6,759,098
1201 Purchased
software direct from manufacturer in last
12 months..................................................... 7,606,134
1202 Use a personal computer at work................... 9,158,495