Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled,  transactional, and consumer survey panel data.

 

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders

Click Here

Computer Propensity

 

MyPropensity.com's propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com's propensity identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price.                                                                                Price  

 

Estimated age  ..................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners...................................................... $15.00/M

Household status  (wife, elderly parent, young adult)............................................................................. $2.50/M

Length of residence.............................................. $3.50/M

Married................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................ $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG).................................
$2.50/M

Direct mail responders........................................ $10.00/M

Head of household..................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax-- MyPropensity.com's products and services are subject to applicable federal, state and local sales taxes.


 

Computer Propensity Selects

 


Home Workstation                                 Count

1149 Own a personal computer at home................. 8,583,273

1150 Own an Acer PC............................................. 5,205,589

1151 Own an Apple Mac/PowerMac PC................... 8,111,282

1152 Own an other Apple PC.................................. 2,825,298

1153 Own an AST PC............................................. 4,226,344

1154 Own a Compaq PC......................................... 8,171,969

1155 Own a Dell PC................................................ 8,128,977

1156 Own a Gateway PC......................................... 7,720,112

1157 Own a Hewlett Packard PC.............................. 7,589,784

1158 Own an IBM PS/1 PC...................................... 4,269,286

1159 Own an IBM PS/2 PC...................................... 3,269,494

1160 Own an other IBM PC..................................... 6,021,085

1161 Own a Micron PC........................................... 3,396,624

1162 Own an NCR/AT&T PC...................................... 482,091

1163 Own an NEC PC............................................. 4,120,781

1164 Own a Packard Bell PC................................... 7,164,545

1165 Own a Tandy/Radio Shack PC........................ 2,022,174

1166 Own a Texas Instruments PC............................ 408,250

1167 Own a Zenith PC............................................ 1,603,411

1168 Own an other IBM compatible PC................... 7,286,699

1169 Own an other PC............................................ 8,211,448

1170 Purchased a personal computer in the last year 7,853,098

1171 Purchased home PC direct from manufacturer 8,209,471

1172 Purchased home PC via mail or phone order. 6,494,052

1173 Purchased home PC via online order............. 4,235,061

1174 Last home PC purchased was $3000 or more.. 7,605,026

1175 Last home PC purchased was $2000 or more.. 8,820,258

1176 Last home PC purchased was less than $2000 8,490,903

1177 Own an electronic personal notebook organizer 7,608,752

1178 Own a fax machine at home........................... 8,914,701

1179 Own a copying machine at home................... 8,564,782

1180 Use a personal computer at home for accounting 8,825,300

1181 Use a personal computer at home for computer games... 8,358,318

1182 Use a personal computer at home for education 8,452,088

1183 Use a personal computer at home for home banking 8,736,004

1184 Use a personal computer at home for personal
financial management
.................................... 8,563,350

1185 Use a personal computer at home for personal networking/electronic mail       8,708,532

1186 Use a personal computer at home for taxes.... 8,909,299

1187 Use a personal computer at home for desktop
publishing
..................................................... 8,198,734

1188 Use a personal computer at home for database mgmt. 8,616,080

1189 Use a personal computer at home for
graphics/presentation
.................................... 8,454,358

1190 Use a personal computer at home for home shopping 8,778,046

1191 Use a personal computer at home for programming 6,581,242

1192 Use a personal computer at home for news retrieval 8,732,327

1193 Use a personal computer at home for telecommuting 8,315,090

1194 Use a personal computer at home for travel planning 8,572,296

1195 Use a personal computer at home for word processing... 8,851,562

1196 Use personal computer at home 10 or more hours
per week
........................................................ 6,962,327

1197 Purchased 4 or more software programs in last
12 months
..................................................... 8,203,778

1198 Purchased $300 or more in software programs in last
12 months
..................................................... 8,087,865

1199 Purchased software by mail or phone in last 12 months    6,941,292

1200 Purchased software online in last 12 months.. 6,759,098

1201 Purchased software direct from manufacturer in last
12 months
..................................................... 7,606,134

1202 Use a personal computer at work................... 9,158,495