Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled, transactional, and consumer survey panel data.

 

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders

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Investor Propensity

 

MyPropensity.com's propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com's propensity identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax-- MyPropensity.com's products and services are subject to applicable federal, state and local sales taxes.


 

Investor Propensity Selects

 


Investor                                               Count

499   Have a brokerage account.............................. 9,452,267

500   Use a full service brokerage firm for
brokerage account
......................................... 9,311,017

501   Use a discount brokerage firm for
brokerage account
......................................... 8,876,365

502   Have an on-line brokerage account................ 4,457,262

503   Have mutual fund accounts............................ 9,180,349

504   Use a full service brokerage firm for
mutual fund accounts
.................................... 9,354,026

505   Have an on-line mutual fund account............. 1,365,008

506   Own U.S. Savings Bonds............................... 8,565,826

507   Own bonds
(other than U.S. Savings Bonds)
.................... 7,646,057

508   Own money market funds at a bank................ 8,410,565

509   Own money market funds at a brokerage
firm
............................................................... 8,985,056

510   Own common or preferred stock in
employers' company
...................................... 7,641,864

511   Own common stock in company
(other than employers')
.................................. 9,125,994

512   Own precious metals..................................... 3,941,723

513   Own investment collectibles........................... 6,574,421

514   Own international investment securities......... 4,577,313

515   Own $100,000 or more in securities................ 8,692,614

516   Own $50,000 - $99,999 in securities................. 7,630,265

517   Own $25,000 - $49,999 in securities................. 8,054,399

518   Own $10,000 - $24,999 in securities................. 7,486,603

519   Own $5,000 - $9,999 in securities.................... 7,551,669

520   Made 6 or more stock transactions
(not including employers' company)
in the last year
............................................... 7,413,512

521   Made 1-5 stock transactions (not including
employers' company) in the last year
............. 7,526,528

522   Have $5,000 or more in mutual funds............. 9,077,011

523   Have less than $5,000 in mutual funds............ 4,106,574

524   Have $5,000 or more stock in company
other than employers'
.................................... 8,763,973

525   Have less than $5,000 stock in company
other than employers'
.................................... 4,884,226

526   Have $5,000 or more stock in employers'
company
....................................................... 6,340,566

527   Have less than $5,000 stock in employers'
company
....................................................... 3,157,038

528   Have $10,000 or more money market
funds at a bank
.............................................. 6,502,242

529   Have Less than $10,000 money market
funds at a bank
.............................................. 4,640,420