Total Count
Varies upon Propensity Select Base Price
Propensity Base Price (1x Use) $55/M Source
Multi-sourced
from compiled, transactional, and consumer survey panel data. Minimum Order $750. Extra charge for unlimited usage, copies, tapes
and freight, call for prices. Updated Monthly For counts and orders |
Investor Propensity |
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MyPropensity.com's propensity
lists provide marketers with the ability to select lists of consumer
households that are more likely to engage in the selected behaviors than
standard compiled lists. Using demographic and psychographic data in powerful
consumer models, MyPropensity.com's propensity identify superior candidates
for your message without the high costs of response lists or the limited
counts available from self-reported survey data. |
The counts listed
on these pages represent the top 10% of |
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Demographic
Selects
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All select charges apply in addition to the base price. Price |
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Estimated age ...................................................... $5.00/M Estimated HH income............................................ $5.00/M Gender.................................................................. $2.50/M Home owners....................................................... $15.00/M Household status (wife, elderly parent, young adult) $2.50/M Length of residence............................................... $3.50/M Married.................................................................. $2.50/M Presence of children............................................ $10.00/M Ethnicity.............................................................. $10.00/M Occupation.......................................................... $10.00/M Telephone numbers............................................. $10.00/M Geographic (state, ZIP, SCF, county, Direct mail responders......................................... $10.00/M Head of household...................................................... N/C Additional demographic selects are available Call for pricing |
Rental policy-- All names ordered are for one-time use; for
subsequent usage/unlimited usage, call for pricing. Tape for prior order
suppression is $25 flat. Cancellation policy-- All orders cancelled 10 days prior to the
original mail date will be assessed in $10/M net cancellation charge. Payment
is due in full on all orders cancelled outside of this time frame. Sales tax-- MyPropensity.com's products and services are subject to applicable
federal, state and local sales taxes. |
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Investor Propensity
Selects
499 Have a brokerage account.............................. 9,452,267
500 Use a full
service brokerage firm for
brokerage account......................................... 9,311,017
501 Use a discount
brokerage firm for
brokerage account......................................... 8,876,365
502 Have an on-line brokerage account................ 4,457,262
503 Have mutual fund accounts............................ 9,180,349
504 Use a full
service brokerage firm for
mutual fund accounts.................................... 9,354,026
505 Have an on-line mutual fund account............. 1,365,008
506 Own
507 Own bonds
(other than U.S. Savings Bonds).................... 7,646,057
508 Own money market funds at a bank................ 8,410,565
509 Own money
market funds at a brokerage
firm............................................................... 8,985,056
510 Own common or
preferred stock in
employers' company...................................... 7,641,864
511 Own common
stock in company
(other than employers').................................. 9,125,994
512 Own precious metals..................................... 3,941,723
513 Own investment collectibles........................... 6,574,421
514 Own international investment securities......... 4,577,313
515 Own $100,000 or more in securities................ 8,692,614
516 Own $50,000 - $99,999 in securities................. 7,630,265
517 Own $25,000 - $49,999 in securities................. 8,054,399
518 Own $10,000 - $24,999 in securities................. 7,486,603
519 Own $5,000 - $9,999 in securities.................... 7,551,669
520 Made 6 or more
stock transactions
(not including employers' company)
in the last year............................................... 7,413,512
521 Made 1-5 stock
transactions (not including
employers' company) in the last year............. 7,526,528
522 Have $5,000 or more in mutual funds............. 9,077,011
523 Have less than $5,000 in mutual funds............ 4,106,574
524 Have $5,000 or
more stock in company
other than employers'.................................... 8,763,973
525 Have less than
$5,000 stock in company
other than employers'.................................... 4,884,226
526 Have $5,000 or
more stock in employers'
company....................................................... 6,340,566
527 Have less than
$5,000 stock in employers'
company....................................................... 3,157,038
528 Have $10,000
or more money market
funds at a bank.............................................. 6,502,242
529 Have Less than
$10,000 money market
funds at a bank.............................................. 4,640,420