Total Count
Varies upon Propensity Select Base Price
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Media Propensity |
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households that are more likely to engage in the selected behaviors than
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Demographic
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Estimated age ...................................................... $5.00/M Estimated HH income............................................ $5.00/M Gender.................................................................. $2.50/M Home owners....................................................... $15.00/M Household status (wife, elderly parent, young adult) $2.50/M Length of residence............................................... $3.50/M Married.................................................................. $2.50/M Presence of children............................................ $10.00/M Ethnicity.............................................................. $10.00/M Occupation.......................................................... $10.00/M Telephone numbers............................................. $10.00/M Geographic (state, ZIP, SCF, county, Direct mail responders......................................... $10.00/M Head of household...................................................... N/C Additional demographic selects are available Call for pricing |
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Media Propensity
Selects
Media – Print Count
1 Read airline/in flight publications.................. 7,302,610
2 Read automotive publications........................ 8,743,144
3 Read boating & yachting publications............ 5,411,988
4 Read business & finance publications............ 8,554,543
5 Read child rearing/parenthood publications.. 8,237,578
6 Read computer publications.......................... 7,985,194
7 Read Epicurean publications......................... 8,042,226
8 Read Fishing/Hunting Magazines................... 8,763,341
9
Read Outdoor Recreation
Magazines – other than
Fishing/Hunting........................................ 3,707,266
10 Read Firearms Interest Magazines.................. 6,680,531
11 Read health publications............................... 7,114,426
12
Read home & home
improvement publications 9,003,898
13 Read men's publications................................ 8,787,249
13
Read Men's Fashion and Propensity Magazines 8,126,321
14
Read Men's Health and
Fitness Magazines...... 7,964,260
15
Read
metropolitan/regional/state publications 7,365,481
17 Read motorcycle publications........................ 6,016,286
18 Read news publications................................. 8,981,838
19 Read photography publications..................... 4,503,156
20 Read science/technology publications........... 6,776,607
21 Read sports publications............................... 8,674,810
22 Read Golf Magazines..................................... 7,911,223
23
Read Sports Fitness, and
Exercise Magazines 8,253,599
24 Read travel publications................................ 7,345,897
25 Read women's publications........................... 8,914,433
26 Read women's
fashion, beauty & grooming
publications.................................................. 8,466,399
27
Read Women's Health and
Fitness Magazines 7,642,189
28 Read Women's - Bridal Magazines................. 5,922,336
29 Read Women's
Seven Sisters Magazines........ 9,041,030
30 Daily Newspaper Reader................................ 8,960,001
31 Highly Loyal
Reader of Architectural Digest.. 4,174,567
32
Highly Loyal Reader of
Better Homes and Gardens 7,756,258
33 Highly Loyal Reader of Car and Driver........... 3,712,254
34 Highly Loyal Reader of Consumer Digest....... 1,865,821
35 Highly Loyal Reader of Cosmopolitan............ 5,407,081
36 Highly Loyal Reader of Cycle World............... 1,804,647
37 Highly Loyal Reader of Ebony........................ 6,213,905
38 Highly Loyal
Reader of Entertainment Weekly 5,390,366
39 Highly Loyal Reader of Family Circle............. 7,381,401
40 Highly Loyal Reader of Field & Stream........... 3,486,568
41 Highly Loyal Reader of Glamour.................... 4,613,588
42 Highly Loyal Reader of Golf Digest................ 4,146,167
43 Highly Loyal Reader of GQ............................. 3,118,710
44 Highly Loyal Reader of Guns & Ammo........... 2,114,548
45 Highly Loyal Reader of Men's Health.............. 4,897,005
46 Highly Loyal Reader of Modern Maturity........ 8,966,732
47 Highly Loyal Reader of National Enquirer...... 4,577,844
48 Highly Loyal
Reader of National Geographic.. 7,440,114
49 Highly Loyal Reader of The New Yorker......... 4,343,225
50 Highly Loyal Reader of Parents...................... 5,009,493
51 Highly Loyal Reader of Penthouse................. 3,631,270
52 Highly Loyal Reader of Playboy..................... 6,013,996
53 Highly Loyal Reader of Prevention................. 5,983,010
54 Highly Loyal Reader of Reader's Digest.......... 8,913,495
55 Highly Loyal Reader of Rolling Stone............ 5,009,004
56 Highly Loyal Reader of Shape........................ 2,448,378
57 Highly Loyal Reader of Smithsonian.............. 5,285,425
58 Highly Loyal Reader of Southern Living......... 6,830,401
59 Highly Loyal
Reader of Soap Opera Digest..... 3,106,387
60 Highly Loyal Reader of Sports Illustrated....... 6,278,152
61 Highly Loyal Reader of TV Guide................... 7,493,436
62 Read Popular Entertainment Magazines......... 8,384,071
63 Read Music Scene Magazines......................... 8,025,457
64 Read Tabloid Magazines................................ 7,572,991
65 Read Soap Opera Magazines.......................... 6,474,468
66 Read
African-American Appeal Magazines..... 8,713,874
67 Read Seniors' Interest Magazines................... 8,992,999
68 Read Culture and The Arts Magazines............ 7,886,196
69 Reads Magazines in Conde Nast Group.......... 8,571,194
70 Reads
Magazines in Family Circle/ McCall's Group 8,395,409
71 Reads
Magazines in Field & Stream/
Outdoor Life Group....................................... 8,020,458
72 Reads Magazines
in Gruner and Jahr Group.. 8,531,403
73 Reads
Magazines in Hachette Magazine Network 8,630,447
74 Reads
Magazines in Hachette Men's Package.. 8,318,895
75 Reads
Magazines in Hearst Affluent Group..... 8,244,877
76 Reads
Magazines in Hearst Home Group........ 9,014,865
77 Reads Magazines in Hearst Men's Group........ 7,574,906
78 Reads
Magazines in Hearst Women's Group... 8,529,719
79 Reads
Magazines in MNI Business Network.... 8,998,832
80 Reads Magazines in MNI News Network.......... 8,923,127
81 Reads
Magazines in National Enquirer/Star Group 7,074,385
82 Reads
Magazines in Parents/Child Group....... 7,272,125
83 Reads Magazines in Ski/Skiing Group............ 2,843,468
84 Reads Magazines in Times Mirror A-List........ 6,207,719
85 Reads
Magazines in Times Mirror Magazine Network 8,786,760
86 Listen to adult contemporary radio................ 8,244,958
87 Listen to
album oriented rock (AOR) including
modern rock radio......................................... 8,204,937
88 Listen to news radio...................................... 7,585,506
89 Listen to
alternative/adult alternative radio..... 7,997,961
90 Listen to black/rhythm & blues radio............. 1,010,275
91 Listen to contemporary hit radio.................... 7,377,609
92 Listen to classic rock radio............................ 8,513,616
93 Listen to classical radio................................. 7,013,090
94 Listen to country (or western) radio............... 7,876,145
95 Listen to easy listening radio......................... 1,853,973
96 Listen to golden oldies radio......................... 7,429,067
97 Listen to jazz radio........................................ 4,073,198
98 Listen to
new adult contemporary/new age radio 3,034,849
99 Listen to news/business news/talk radio......... 8,810,962
100 Listen to nostalgia/big band radio................. 7,575,121
101 Listen to religious radio................................ 4,188,290
102 Listen to soft
contemporary (lite/soft rock)radio 4,685,605
103 Listen to Spanish radio.................................. 4,121,368
104 Listen to urban contemporary radio............... 7,132,634
105 Subscribe to cable TV.................................... 8,526,504
106 Currently
receive premium/pay cable channels 8,318,655
107 Currently receive Cinemax............................. 7,447,100
108 Currently receive The Disney Channel............ 8,266,766
109 Currently receive Encore................................ 6,509,344
110 Currently receive HBO................................... 8,051,124
111 Currently receive The Movie Channel............. 7,008,047
112 Currently receive Starz................................... 5,973,229
113 Currently receive ShowTime.......................... 6,280,307
114 Own a TV 30 inches or larger......................... 9,004,978
115 Have a satellite dish receiver system.............. 7,990,308
116 Have access to pay per view TV...................... 8,449,053
117 Watched pay
per view sports other than wrestling
in the last year............................................... 4,994,406
118 Watch Pay Per View Wrestling Events............. 4,209,301
119 Watch Pay Per View Movies............................ 7,551,142
120 Watched pay
per view TV 5 or more times in
the last year................................................... 6,471,416
121 Watch pro baseball on TV frequently.............. 8,152,991
122 Watch college basketball on TV frequently..... 7,361,617
123 Watch pro basketball on TV frequently........... 8,030,316
124 Watch bowling on TV frequently.................... 3,932,865
125 Watch boxing on TV frequently...................... 5,914,483
126 Watch college football on TV frequently......... 7,568,544
127 Watch pro football on TV frequently............... 8,607,580
128 Watch fishing on TV frequently...................... 5,959,875
129 Watch golf on TV frequently........................... 8,345,654
130 Watch ice hockey on TV frequently................. 7,855,110
131 Watch rodeo on TV frequently........................ 4,532,810
132 Watch tennis on TV frequently....................... 6,145,794
133 Watch pro wrestling on TV frequently............ 7,025,223
134 Watch TV horse
racing occasionally or frequently 8,767,843
135 Watch Stock
Car/Nascar Racing Frequently.... 7,567,843
136 Watch Indy Car Racing Frequently................. 5,300,431
137 Watch Sports Car Racing Frequently.............. 5,626,326
138 Watch regularly scheduled TV sports............. 7,324,824
139 Watch TV
weekend/daytime informational...... 8,831,570
140 Watch TV primetime general drama............... 8,976,700
141 Watch TV prime time feature film................... 8,650,876
142 Watch TV prime time situation comedy.......... 8,915,497
143 Watch television home shopping................... 8,043,891
144 Watch Dating/Matchmaking Shows................. 5,883,897
145 Watch Prime Time Action/Adventure.............. 8,695,915
146 Watch Syndicated Action/Adventure............... 8,145,862
147 Watch Crime/Police Reality Shows................. 8,314,003
148 Watch Young Adult Appeal Drama................. 8,302,990
149 Watch Crime & Justice Drama........................ 8,874,376
150 Watch Medical Drama.................................... 8,694,515
151 Watch Serial/Family Drama............................ 8,758,187
152 Watch Evening Animation.............................. 8,101,087
153 Watch Fantasy,
Science Fiction, & Horror...... 8,651,125
154 Watch
Fantasy/Sci-Fi/Horror - Young Adult Appeal 8,376,669
155 Watch Prime Time News/Documentary........... 9,040,015
156 Watch Twentysomething Sitcoms................... 8,953,388
157 Watch Teen Appeal Sitcoms........................... 8,312,706
158 Watch Family Setting Sitcoms........................ 8,907,968
159 Watch Workplace Sitcoms.............................. 8,770,231
160 Watch African-American Appeal Sitcoms....... 7,924,376
161 Watch Prime Time Contest/Quiz Shows.......... 8,734,352
162 Watch How To Shows.................................... 8,628,035
163 Watch Entertainment News............................. 7,705,713
164 Watch Judge TV............................................. 8,028,913
165 Watch early
morning news 3 or more times a week 8,528,750
166 Watch early
morning programs 3 or more
times a week.................................................. 8,816,718
167 Watch daytime
drama/soap operas 3 or
more times a week......................................... 8,246,485
168 Watch daytime
talk show 3 or more times a week 8,440,296
169 Watch early
evening news 3 or more times a week 9,125,250
170 Watch late
night shows 3 or more times a week 8,354,680
171 Watch Daytime
Quiz/Game Shows 3 or more
times a week.................................................. 8,907,676
172 Watch 20/20................................................... 8,620,599
173 Watch E.R...................................................... 7,988,860
174 Watch Fraiser................................................ 8,703,538
175 Watch Friends............................................... 8,794,856
176 Watch NYPD Blue.......................................... 8,049,115
177 Watch The X-Files.......................................... 8,250,551
178 Watch Blind Date........................................... 1,449,370
179 Watch 7th Heaven.......................................... 6,354,526
180 Watch Ally McBeal......................................... 7,911,742
181 Watch Sir
Arthur Conan Doyle's The Lost World 2,012,804
182 Watch JAG..................................................... 8,695,091
183 Watch Law & Order........................................ 8,664,964
184 Watch The Practice........................................ 7,609,846
185 Watch The West Wing.................................... 7,055,582
186 Watch The Simpsons..................................... 8,173,538
187 Watch Buffy the Vampire Slayer..................... 6,240,647
188 Watch Gene Roddenberry's Andromeda............ 174,348
189 Watch Dharma & Greg................................... 7,927,548
190 Watch That 70s Show..................................... 7,462,172
191 Watch Everybody Loves Raymond................. 8,903,246
192 Watch The Drew Carey Show.......................... 7,906,562
193 Watch Just Shoot Me..................................... 7,577,330
194 Watch WWF Smackdown................................ 6,934,562
195 Watch Entertainment Tonight......................... 5,632,792
196 Watch Martha Stewart Living.......................... 5,652,217
197 Watch the A&E channel.................................. 9,273,207
198 Watch AMC.................................................... 9,030,235
199 Watch BET..................................................... 7,651,988
200 Watch Animal Planet...................................... 7,787,197
201 Watch Bravo!................................................. 7,336,462
202 Watch the Cartoon Network............................ 8,272,825
203 Watch CNN.................................................... 9,071,273
204 Watch Comedy Central.................................. 8,653,593
205 Watch Country Music Television channel....... 7,843,931
206 Watch the Discovery channel......................... 9,156,777
207 Watch the E! Entertainment channel............... 8,692,483
208 Watch the Encore channel.............................. 6,522,779
209 Watch ESPN................................................... 8,676,700
210 Watch the Fox Family channel....................... 8,704,109
211 Watch the Fox News channel.......................... 8,730,859
212 Watch the FX channel.................................... 7,940,514
213 Watch CNN Headline News............................. 8,692,492
214 Watch the History channel............................. 9,108,378
215 Watch the HGTV channel................................ 9,015,552
216 Watch the Learning channel........................... 8,896,064
217 Watch Lifetime............................................... 8,953,283
218 Watch MSNBC............................................... 8,826,125
219 Watch MTV.................................................... 8,430,895
220 Watch Nickelodeon........................................ 8,282,910
221 Watch Nick at Nite.......................................... 8,065,323
222 Watch the Sci-Fi channel................................ 8,525,487
223 Watch STARZ!............................................... 7,517,547
224 Watch TBS..................................................... 8,964,284
225 Watch The Movie Channel.............................. 7,968,559
226 Watch the Travel channel............................... 7,700,016
227 Watch TNN.................................................... 8,840,920
228 Watch TNT..................................................... 8,962,207
229 Watch the
230 Watch the Weather channel............................ 9,211,588
231 Watch VH-1.................................................... 8,576,657
232 Watch TV Mon. - Fri. Early Morning............... 8,812,253
233 Watch TV Mon. - Fri. Late Morning................. 8,350,019
234 Watch TV Mon. - Fri. Afternoon...................... 8,631,547
235 Watch TV Mon. - Fri. Early Fringe.................. 9,105,975
236 Watch TV Mon. - Fri. Primetime..................... 9,082,087
237 Watch TV Mon. - Fri. Late Fringe.................... 8,671,737
238 Watch TV Weekend Morning.......................... 8,603,628
239 Watch TV Weekend Afternoon........................ 8,898,888
240 Watch TV Weekend Primetime........................ 8,725,919
241 Watch TV Weekend Night Time...................... 8,211,902
242 Ever Used or
Subscribed to
243 Ever Used or
Subscribed to ATT Online Service 7,696,310
244 Ever Used or Subscribed to CompuServe....... 7,345,046
245 Ever Used or Subscribed to Juno................... 6,263,937
246 Ever Used or
Subscribed to MCI Online Service 4,776,832
247 Ever Used or Subscribed to Mindspring......... 4,955,123
248 Ever Used or Subscribed to Netcom............... 3,405,629
249 Ever Used or Subscribed to Prodigy.............. 7,017,882
250 Ever Used or Subscribed to MSN................... 8,296,112
251 Ever Used or Subscribed to UUNet................. 1,058,291
252 Ever Used or Subscribed to Web TV............... 3,719,340
253 Ever Used or
Subscribed to ISP/Other
WWW Access................................................. 8,561,504
254 Use
Interactive Services for Airline/Hotel Info. 8,725,944
255 Use Interactive Services for Banking.............. 7,758,197
256 Use
Interactive Services for BBS/Message Boards 7,458,593
257 Use Interactive Services for Chat Forums....... 6,472,122
258 Use Interactive Services for E-Mail.................. 9,065,059
259 Use
Interactive Services for Financial
Info/Stock Trading......................................... 8,920,431
260 Use
Interactive Services for Internet/WWW..... 8,991,803
261 Use
Interactive Services for News/Sports/Weather 8,843,325
262 Use
Interactive Services for Shopping -
Made a Purchase............................................ 8,700,988
263 Use
Interactive Services for Shopping -
Gathering Info............................................... 8,060,268
264 Use Interactive Services for File Transfer........ 8,163,118
265 Visited the Altavista.com Web Site................. 8,068,750
266 Visited the Ask Jeeves.com Web Site................ 444,592
267 Visited the Broadcast.com Web Site............... 1,559,946
268 Visited the CMPNet Web Site............................. 840,861
269 Visited the C-Net.com Web Site...................... 3,232,204
270 Visited the CNN.com Web Site....................... 3,055,375
271 Visited the Dogpile.com Web Site..................... 954,773
272 Visited the ESPN.com Web Site...................... 5,520,982
273 Visited the Excite.com Web Site..................... 7,012,999
274 Visited the Geocities.com Web Site................ 6,026,500
275 Visited the Google.com Web Site................... 1,985,539
276 Visited the Hotbot.com Web Site....................... 949,778
277 Visited the InfoSeek.com Web Site................. 7,229,215
278 Visited the IWON.com Web Site........................ 952,045
279 Visited the Lycos.com Web Site..................... 7,583,591
280 Visited the MSN.com Web Site....................... 7,311,987
281 Visited the Netscape.com Web Site................. 8,297,342
282 Visited the Sportsline.com Web Site............... 3,023,713
283 Visited the Time.com Web Site....................... 1,155,637
284 Visited the
Wall Street Journal Interactive Web Site 2,914,361
285 Visited the Webcrawler.com Web Site............. 4,595,448
286 Visited the Women.com Web Site................... 1,185,070
287 Visited the Yahoo.com Web Site..................... 8,713,305
288 Visited the ZD-Net.com Web Site.................... 3,108,131
289 Used
Interactive Computer Service 20+ hours
in last 30 days................................................ 8,594,135
290 Plan to
use/subscribe to an interactive
computer service in the next 12 months......... 3,317,735
291 Ordered auto
accessories through mail/phone in
the last year................................................... 6,285,503
292 Ordered books
through mail/phone in the last year 8,186,305
293 Ordered
greeting cards or stationary through
mail/phone in the last year............................. 4,242,271
294 Ordered
cosmetics through mail/phone in the
last year......................................................... 4,047,206
295 Ordered
records/CD's/tapes/videos through
mail/phone in the last year............................. 8,023,871
296 Ordered
computer hardware through mail/phone
in the last year............................................... 3,606,058
297 Ordered
computer software through mail/phone
in the last year............................................... 6,156,435
298 Ordered stereo
equipment through mail/phone
in the last year.................................................. 971,590
299 Ordered other
electronic equipment (not computer or stereo) through mail/phone in the last
year 2,325,464
300 Ordered
magazines through mail/phone
in the last year............................................... 7,356,363
301 Ordered photo
processing through mail/phone
in the last year............................................... 2,167,232
302 Ordered food
through mail/phone in the last year 6,550,551
303 Ordered
costume jewelry through mail/phone
in the last year............................................... 4,229,815
304 Ordered fine
jewelry through mail/phone
in the last year............................................... 2,118,239
305 Ordered shoes
or boots through mail/phone
in the last year............................................... 6,126,467
306 Ordered
clothing through mail/phone
in the last year............................................... 8,816,860
307 Ordered
curtains, bedspreads, or linens
through mail/phone in the last year............... 5,438,797
308 Ordered
needlecraft kits & supplies through
mail/phone in the last year............................. 1,692,610
309 Ordered craft
kits & supplies (not needlecraft)
through mail/phone in the last year.............. 1,255,457
310 Ordered toys
through mail/phone in the last year 5,881,603
311 Ordered
exercise equipment through mail/phone
in the last year............................................... 1,678,686
312 Ordered health/medical
items through mail/phone
in the last year............................................... 5,902,719
313 Ordered
vitamins through mail/phone in the
last year......................................................... 6,269,957
314 Ordered
camping/hunting equipment through
mail/phone in the last year............................. 2,514,822
315 Ordered
sporting goods through mail/phone
in the last year............................................... 4,997,459
316 Ordered
gardening equipment/tools through
mail/phone in the last year............................. 2,908,643
317 Ordered flower
seeds/bulbs, vegetable seeds,
trees/plants through mail/phone in the last year 6,324,955
318 Ordered
workshop tools through mail/phone
in the last year............................................... 2,904,751
319 Ordered coins
(numismatic) or medallions
through mail/phone in the last year............... 2,398,330
320 Ordered
decorative/commemorative plates
through mail/phone in the last year............... 1,485,837
321 Ordered
figurines (porcelain, pewter, bronze)
through mail/phone in the last year............... 3,059,584
322 Ordered
furniture through mail/phone in
the last year................................................... 2,135,840
323 Ordered
cookware & kitchen accessories
through mail/phone in the last year............... 4,975,788
324 Ordered
insurance through mail/phone in
the last year................................................... 3,702,119
325 Ordered
travel, tourism & vacation information
through mail/phone in the last year............... 7,428,224
326 Ordered
educational programs through
mail/phone in the last year............................. 1,338,385
327 Ordered credit
cards by mail/phone in the last year 5,745,417
328 Ordered
banking/investment information by
mail/phone in the last year............................. 3,385,694
329 Ordered
stocks/bonds/mutual funds by mail/phone
in the last year............................................... 4,448,507
330 Ordered by
Mail/Phone from Magazine Offer.. 7,911,123
331 Ordered by
Mail/Phone from Newspaper Offer 5,560,790
332 Ordered by
Mail/Phone from TV Infomercial Offer 5,944,872
333 Ordered by
Mail/Phone from TV Offer
(non-infomercial)........................................... 5,725,713
334 Ordered by Mail/Phone from Radio Offer........ 1,790,514
335 Ordered by
Mail/Phone from Catalog Offer..... 9,229,314
336 Ordered by
Mail/Phone from Direct Mail Offer
(non-catalog)................................................. 7,868,582
337 Bought from a
catalog 6 or more times last year 8,052,044
338 Spent $1000 or
more on mail orders last year. 2,573,198
339 Spent $500-$999
on mail orders last year........ 2,322,598
340 Spent
$200-$499 on mail order in the last year 5,636,483
341 Spent
$100-$199 on mail order in the last year 7,241,488
342 Spent $99 or less on mail orders last year...... 7,717,230
343 Spent over
$500 on catalog orders in last
12 months..................................................... 8,774,810
344 Spent
$100-$499 on catalog orders in last
12 months..................................................... 8,868,888
345 Spent $99 or
less on catalog orders in last
12 months..................................................... 8,146,230
346 Spent $1000 or
more on phone orders last year 5,726,516
347 Spent
$500-$999 on phone orders last year..... 6,485,601
348 Spent
$200-$499 on phone orders last year..... 7,863,339
349 Spent
$100-$199 on phone orders last year..... 7,755,927
350 Spent $99 or
less on phone orders last year... 8,123,327
351 Ordered from
Coldwater Creek in last 12 months 5,440,917
352 Ordered from Damark in last 12 months......... 1,081,734
353 Ordered from
Domestications in last 12 months 1,700,745
354 Ordered from
Eddie Bauer in last 12 months.. 6,552,791
355 Ordered from Fingerhut in last 12 months..... 4,961,354
356 Ordered from
Fredrick's of
last 12 months.................................................. 968,170
357 Ordered from
International Male in last 12 months 177,511
358 Ordered from J. Crew in last 12 months......... 4,722,895
359 Ordered from J. Jill in last 12 months............ 2,073,062
360 Ordered from
JC Penney in last 12 months.... 7,924,472
361 Ordered from
362 Ordered from
Lane Bryant in last 12 months.. 3,850,153
363 Ordered from LL Bean in last 12 months........ 7,680,856
364 Ordered from
Omaha Steaks in last 12 months 2,373,134
365 Ordered from Sears in last 12 months............ 4,622,274
366 Ordered from
Sharper Image in last 12 months 1,947,784
367 Ordered from Spiegel in last 12 months......... 3,222,434
368 Ordered from Talbot's in last 12 months........ 2,946,584
369 Ordered from
370 Ordered from Blair in last 12 months............. 6,181,085
372 Ordered from
Lillian Vernon in last 12 months 6,796,862