Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled,  transactional, and consumer survey panel data.

 

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders:

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 Political Propensity

 

MyPropensity.com’s propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com’s propensity's identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax-- MyPropensity.com’s products and services are subject to applicable federal, state and local sales taxes.


 

Political Propensity Selects

 


Civic/Public Activities                                     Count

1718 Voted in federal/state/local election in the last year 9,299,917

1719 Wrote to editor of a magazine or newspaper in the
last year
......................................................... 6,884,805

1720 Wrote or phoned radio/TV station in the last year 7,730,754

1721 Wrote to elected official in the last year.......... 7,269,064

1722 Wrote to a company about a product in the last year 7,646,337

1723 Wrote something which was published in the last year 6,328,152

1724 Visited an elected official in the last year........ 6,172,659

1725 Addressed a public meeting in the last year... 7,556,643

1726 Participated actively in a local civic Issue in the
last year
......................................................... 6,766,979

1727 Worked for a political party/candidate in the last year 4,518,057

1728 Engaged in fund raising in the last year......... 8,040,978

1729 Worked as a volunteer for an environmental
conservation group in the last year
................ 4,875,126

1730 Worked as a volunteer for a non-political cause in
the last year
................................................... 8,271,486

1731 Has served in the U.S. armed forces............... 9,244,905

1732 Currently serves in the U.S. armed forces...... 1,850,652

1733 Currently serves in the U.S. armed force reserves 1,271,590

1733 Carry other, non-specified insurance policy... 5,749,127

 

Political Outlook

1804 Political outlook is very conservative............. 7,881,022

1805 Political outlook is somewhat conservative.... 8,887,351

1806 Political outlook is middle of the road........... 8,706,173

1807 Political outlook is somewhat liberal.............. 8,375,798

1808 Political outlook is very liberal....................... 6,723,875